ROLE OF THE INTERNET IN STRENGTHENING SOCIAL CAPITAL IN EU RURAL AREAS

Abstract

The article discusses the role of the Internet as an innovative form of interpersonal communication. We assumed that Internet usage in rural areas may not only result in better access to knowledge and information, but also contribute to stronger social cohesion and prevent exclusion of the elderly. We analysed information about individual Internet users in Poland and the EU, including changes related to age, education and domicile. The data enabled us to identify expected change tendencies in rural areas. We highlighted the process of ageing of European farmers with its related social and economic consequences. Against this background, we show the dual role played by the Internet in strengthening social capital in rural areas. On the one hand, it is educational in that it educates and activates young farmers. On the other, it is social, i.e. it helps the elderly stay in touch and participate in social life. We also raised the problem of potential digital exclusion of the elderly.

Keyword: digital exclusion of the elderly, Internet, social capital, rural areas

Article DOI: http://doi.org/10.15544/RD.2017.049