EVALUATION OF COMPETITIVENESS FACTORS OF RURAL COMMUNITIES

Abstract

Competitiveness, which is inextricably linked to the notion of competition, remains the aim pursued by companies and countries because everyone wants to outsource others and, over time, enjoy the benefits.
A successfully competing community based by providing of services has more opportunities to attract and retain visitors, the same time implementing and meeting the needs of community members and ensuring community stability. With the rapid development of innovations and technologies, reveals the necessary to analyse the determinants of competitiveness.
The competitiveness of the rural area is reflected by factors such as investment attractiveness, living conditions, attractiveness for the population, geographical location, heritage, culture, the fostering of customs and traditions.
In order to assess the factors determining the competitiveness of rural communities, an investigation was organized. Methods chosen for the study: document analysis, SWOT and interviews.

Keywords: competitiveness, competitiveness factors, living conditions, rural communities

Article DOI: http://doi.org/10.15544/RD.2017.211